logo design brief

Logo Design Brief
Try and answer as many of the questions as possible, however do not worry about completing every box.

Your Business details
What are the exact words and spelling you want in your logo?	If different, the full name of your business or organisation?

What does your business or organisation do?

... and are there any details about your particular business that would be useful for us to know? • How long you have been established and how many staff you employ • What your niche market is • How you fit in to your industry sector

Please tick 3 or 4 of the famous logos you like below (We do not make copies, but want to know what sort of designs you prefer)










Please give us any web address's of sites that contain logos or styles that you like.

What type of logo do you want?

A Name Logo (as above) This is when the name stands on its own without a symbol. Often uses a unique treatment of type, It can have other elements built in to the design but in time becomes a typographic symbol. Great when the name expresses the business.		no preference

A Built-in Symbol Logo (as above) These logos rely on the name but also have graphic elements which are not separated by contrast with Symbol + Name logos. Combining the name and the graphic can make the logo more memorable and more meaningful.		no preference

A Typographic Symbol Logo (as above) Uses the initial letters of the business name to create a unique graphic symbol, but can include other elements. Monograms of one or more letters are Typographic Symbol logos. Used in conjunction with the name just like Symbol + Name logos.		no preference

Symbol + Name Logos (as above) What many people first think of - a symbol which is separate from the name. Best when one element dominates, as if both elements are too strong it can reduce memorability. Businesses sometimes focus more on one element as they grow.		no preference
If you want a symbol, where would you prefer to have it placed? no preference

...and on a scale of 1-10 do you want an abstract or pictorial symbol?
an abstract symbol											a pictorial symbol	no preference
	1	2	3	4	5	6	7	8	9	10

Which group/s of people do you want your logo to reach?

Male

0-10

10-20

20-30

30-40

40-50

50+

Female

0-10

10-20

20-30

30-40

40-50

50+

Do you work business to business, business to customer (end users) or both?
business to business	business to customer (end users)	both
If you have a website or plan to have a website please give the web address

Please give the names of any well-known businesses you admire in your field.

... and is there anything about your business that is unique or that you would like to feature?

Please tick up to 4 of these letterforms to give us an idea of your preferences.

Please tick up to 4 of these colours, any of which you would like to see in your logo - we can always adjust them later.
reds	oranges	yellows	greens	turquoises	blues



purples	pinks	neutrals	greys	white	black

Do you want to see any of the following sorts of colours in your logo?

bright

subtle

bold

light

dark

harmonious

contrasting

If your logo must be specific colours or on a background colour please tell us below (and provide colour references if you have them).

What words or images do you want people to associate with your logo - however unusual?
Please select from the words below to describe the image your new logo should project but also type any other words above.
local	new	professional	forward thinking
national	established	knowledgeable	entrpeneurial
global	popular	qualified	independent
keenly priced	exclusive	quality based	proactive
mid priced	focused	organised	personal service
top of the range	comprehensive	technical	friendly
contemporary	futuristic	casual	individual
traditional	classical	formal	corporate
relaxed	subtle	practical	minimal
dynamic	bold	luxurious	ornate
Do you have any definite ideas already - however unusual? You can paste an existing brief (if you have one) in the box below.

When do you need your finished logo? (dd.mm.yy)
Do you have any budget s already in place, if so how much?
How did you find us?
Google	other search engine	colleague or friend	other
Thank you for filling in your logo design brief. Iif you're now ready to order your logo please click on 'next step'.